diff --git a/internal/commands/help.go b/internal/commands/help.go
index e5692bc..390b6b6 100644
--- a/internal/commands/help.go
+++ b/internal/commands/help.go
@@ -26,7 +26,11 @@ func cobraCommandFullName(c *cobra.Command) []string {
 var Help = &cobra.Command{
 	Use:   _c.HelpCommandName + " [command]",
 	Short: "Display usage information for any command",
-	Long:  `Help provides the valid arguments and options for any command known to ` + runtime.Executable + `. By default, ﹅` + runtime.Executable + ` help﹅ will query the environment variable ﹅COLORFGBG﹅ to decide which style to use when rendering help, except if ﹅` + env.HelpUnstyled + `﹅ is set. Valid styles are: **light**, **dark**, and **auto**.`,
+	Long: `Help provides the valid arguments and options for any command known to ﹅@chinampa@﹅.
+
+## Colorized output
+
+By default, and unless ﹅` + env.NoColor + `﹅ is set, ﹅@chinampa@ help﹅ will query the environment variable ﹅COLORFGBG﹅ to decide which style to use when rendering help, unless if ﹅` + env.HelpStyle + `﹅ is set to any of the following values: **light**, **dark**, **markdown**, and **auto**. 24-bit color is available when ﹅COLORTERM﹅ is set to ﹅truecolor﹅.`,
 	ValidArgsFunction: func(c *cobra.Command, args []string, toComplete string) ([]string, cobra.ShellCompDirective) {
 		var completions []string
 		cmd, _, e := c.Root().Find(args)
@@ -47,6 +51,7 @@ var Help = &cobra.Command{
 		return completions, cobra.ShellCompDirectiveNoFileComp
 	},
 	Run: func(c *cobra.Command, args []string) {
+		c.Long = strings.ReplaceAll(c.Long, "@chinampa@", runtime.Executable)
 		if len(args) > 0 && c != nil && c.Name() != args[len(args)-1] {
 			c, topicArgs, err := c.Root().Find(args)
 			if err == nil && c != nil && len(topicArgs) == 0 {
diff --git a/internal/constants/constants.go b/internal/constants/constants.go
index dda49e2..2c7a89c 100644
--- a/internal/constants/constants.go
+++ b/internal/constants/constants.go
@@ -7,7 +7,10 @@ import (
 	_ "embed"
 )
 
+// HelpCommandName sets the name for the command that offers help.
 const HelpCommandName = "help"
 
+// HelpTemplate is the markdown template to use when rendering help.
+//
 //go:embed help.md
 var HelpTemplate string
diff --git a/internal/constants/help.md b/internal/constants/help.md
index 1bec266..4ff61fd 100644
--- a/internal/constants/help.md
+++ b/internal/constants/help.md
@@ -12,10 +12,14 @@ description: {{ .Command.Short }}
 
   `{{ replace .Command.UseLine " [flags]" "" }}{{if .Command.HasAvailableSubCommands}} SUBCOMMAND{{end}}`
 
-{{ if and .Spec.IsRoot (not (eq .Command.Name "help")) }}
+{{ if .Spec.IsRoot }}
 ## Description
 
+{{ if eq .Command.Name "help" -}}
+{{ .Command.Long }}
+{{- else -}}
 {{ .Spec.Description }}
+{{- end }}
 {{- if .Spec.HasAdditionalHelp }}
 {{ .Spec.AdditionalHelp .HTMLOutput }}
 {{ end -}}
diff --git a/pkg/command/help.go b/pkg/command/help.go
index 061bfe5..ff370cf 100644
--- a/pkg/command/help.go
+++ b/pkg/command/help.go
@@ -47,28 +47,18 @@ func (cmd *Command) HelpRenderer(globalOptions Options) func(cc *cobra.Command,
 
 func (cmd *Command) ShowHelp(globalOptions Options, args []string) ([]byte, error) {
 	var buf bytes.Buffer
+	colorEnabled := runtime.ColorEnabled()
 	c := &combinedCommand{
 		Spec:          cmd,
 		Command:       cmd.Cobra,
 		GlobalOptions: globalOptions,
-		HTMLOutput:    runtime.UnstyledHelpEnabled(),
+		HTMLOutput:    runtime.HelpStyle() == "markdown",
 	}
 	err := render.HelpTemplate(runtime.Executable).Execute(&buf, c)
 	if err != nil {
 		return nil, err
 	}
 
-	colorEnabled := runtime.ColorEnabled()
-	flags := cmd.Cobra.Flags()
-	ncf := cmd.Cobra.Flag("no-color") // nolint:ifshort
-	cf := cmd.Cobra.Flag("color")     // nolint:ifshort
-
-	if noColorFlag, err := flags.GetBool("no-color"); err == nil && ncf.Changed {
-		colorEnabled = !noColorFlag
-	} else if colorFlag, err := flags.GetBool("color"); err == nil && cf.Changed {
-		colorEnabled = colorFlag
-	}
-
 	content, err := render.Markdown(buf.Bytes(), colorEnabled)
 	if err != nil {
 		return nil, err
diff --git a/pkg/env/env.go b/pkg/env/env.go
index 8d1d413..42e9d34 100644
--- a/pkg/env/env.go
+++ b/pkg/env/env.go
@@ -11,7 +11,6 @@ Package env holds environment variable names that are meant to be overridden by
 	import "git.rob.mx/nidito/chinampa/env"
 
 	func init() {
-		env.HelpUnstyled = "MY_APP_PLAIN_HELP"
 		env.HelpStyle = "MY_APP_HELP_STYLE"
 		env.Verbose = "MY_APP_VERBOSE"
 		env.Silent = "MY_APP_SILENT"
@@ -20,9 +19,6 @@ Package env holds environment variable names that are meant to be overridden by
 */
 package env
 
-// HelpUnstyled means help will not be colored nor formatted for a TTY.
-var HelpUnstyled = "HELP_STYLE_PLAIN"
-
 // HelpStyle identifies the theme to use for help formatting.
 var HelpStyle = "HELP_STYLE"
 
diff --git a/pkg/render/render.go b/pkg/render/render.go
index f98639f..cdfe580 100644
--- a/pkg/render/render.go
+++ b/pkg/render/render.go
@@ -10,7 +10,7 @@ import (
 
 	_c "git.rob.mx/nidito/chinampa/internal/constants"
 	"git.rob.mx/nidito/chinampa/pkg/env"
-	"git.rob.mx/nidito/chinampa/pkg/runtime"
+	"git.rob.mx/nidito/chinampa/pkg/logger"
 	"github.com/charmbracelet/glamour"
 	"github.com/sirupsen/logrus"
 	"golang.org/x/term"
@@ -23,10 +23,34 @@ func addBackticks(str []byte) []byte {
 // Markdown renders markdown-formatted content to the tty.
 func Markdown(content []byte, withColor bool) ([]byte, error) {
 	content = addBackticks(content)
+	var styleFunc glamour.TermRendererOption
 
-	if runtime.UnstyledHelpEnabled() {
+	style := os.Getenv(env.HelpStyle)
+	if style == "markdown" {
+		// markdown will render frontmatter along content and will not format for
+		// tty readability
 		return content, nil
 	}
+	if withColor {
+		switch style {
+		case "dark":
+			// For color TTYs with light text on dark background
+			styleFunc = glamour.WithStandardStyle("dark")
+		case "light":
+			// For color TTYs with dark text on light background
+			styleFunc = glamour.WithStandardStyle("light")
+		default:
+			// Glamour selects a style for the user.
+			styleFunc = glamour.WithStandardStyle("auto")
+			if style != "" {
+				logger.Warnf("Unknown %s=%s, assuming \"auto\"", env.HelpStyle, style)
+			}
+		}
+	} else {
+		// basically the same as the "markdown" style, except formatted for
+		// tty redability, prettifying and indenting, while not adding color.
+		styleFunc = glamour.WithStandardStyle("notty")
+	}
 
 	width, _, err := term.GetSize(0)
 	if err != nil {
@@ -34,22 +58,6 @@ func Markdown(content []byte, withColor bool) ([]byte, error) {
 		width = 80
 	}
 
-	var styleFunc glamour.TermRendererOption
-
-	if withColor {
-		style := os.Getenv(env.HelpStyle)
-		switch style {
-		case "dark":
-			styleFunc = glamour.WithStandardStyle("dark")
-		case "light":
-			styleFunc = glamour.WithStandardStyle("light")
-		default:
-			styleFunc = glamour.WithStandardStyle("auto")
-		}
-	} else {
-		styleFunc = glamour.WithStandardStyle("notty")
-	}
-
 	renderer, err := glamour.NewTermRenderer(
 		styleFunc,
 		glamour.WithEmoji(),
diff --git a/pkg/render/render_test.go b/pkg/render/render_test.go
index 1b08668..a175ae9 100644
--- a/pkg/render/render_test.go
+++ b/pkg/render/render_test.go
@@ -14,7 +14,7 @@ import (
 
 func TestMarkdownUnstyled(t *testing.T) {
 	content := []byte("# hello")
-	os.Setenv(env.HelpUnstyled, "true")
+	os.Setenv(env.HelpStyle, "markdown")
 	res, err := render.Markdown(content, false)
 
 	if err != nil {
@@ -28,7 +28,7 @@ func TestMarkdownUnstyled(t *testing.T) {
 }
 
 func TestMarkdownNoColor(t *testing.T) {
-	os.Unsetenv(env.HelpUnstyled)
+	os.Unsetenv(env.HelpStyle)
 	content := []byte("# hello ﹅world﹅")
 	res, err := render.Markdown(content, false)
 
@@ -51,7 +51,7 @@ var autoStyleTestRender = "\n\x1b[38;5;228;48;5;63;1m\x1b[0m\x1b[38;5;228;48;5;6
 const lightStyleTestRender = "\n\x1b[38;5;228;48;5;63;1m\x1b[0m\x1b[38;5;228;48;5;63;1m\x1b[0m  \x1b[38;5;228;48;5;63;1m \x1b[0m\x1b[38;5;228;48;5;63;1mhello\x1b[0m\x1b[38;5;228;48;5;63;1m \x1b[0m\x1b[38;5;234m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[38;5;234m \x1b[0m\x1b[0m\n\x1b[0m\n"
 
 func TestMarkdownColor(t *testing.T) {
-	os.Unsetenv(env.HelpUnstyled)
+	os.Unsetenv(env.HelpStyle)
 	content := []byte("# hello")
 
 	styles := map[string][]byte{
diff --git a/pkg/runtime/runtime.go b/pkg/runtime/runtime.go
index caafc9d..fbbd2a3 100644
--- a/pkg/runtime/runtime.go
+++ b/pkg/runtime/runtime.go
@@ -9,6 +9,7 @@ package runtime
 import (
 	"os"
 	"strconv"
+	"strings"
 
 	"git.rob.mx/nidito/chinampa/pkg/env"
 )
@@ -129,12 +130,12 @@ func ColorEnabled() bool {
 	}
 
 	// we're talking to ttys, we want color unless NO_COLOR/--no-color
-	return !(isTrueIsh(os.Getenv(env.NoColor)) || UnstyledHelpEnabled() || flagInArgs("no-color"))
+	return !(isTrueIsh(os.Getenv(env.NoColor)) || flagInArgs("no-color"))
 }
 
-// UnstyledHelpEnabled tells if help should be printed without formatting.
-func UnstyledHelpEnabled() bool {
-	return isTrueIsh(os.Getenv(env.HelpUnstyled))
+// HelpStyle returns the style to use when rendering help.
+func HelpStyle() string {
+	return strings.ToLower(os.Getenv(env.HelpStyle))
 }
 
 // EnvironmentMap returns a map of environment keys for color, debugging and verbosity and their values, ready for `os.Setenv`.
diff --git a/pkg/runtime/runtime_test.go b/pkg/runtime/runtime_test.go
index c322de8..b800e16 100644
--- a/pkg/runtime/runtime_test.go
+++ b/pkg/runtime/runtime_test.go
@@ -172,20 +172,11 @@ func TestEnabled(t *testing.T) {
 			Name: env.NoColor,
 			Func: ColorEnabled,
 		},
-		{
-			Name: env.HelpUnstyled,
-			Func: ColorEnabled,
-		},
 		{
 			Name:    env.Debug,
 			Func:    DebugEnabled,
 			Expects: true,
 		},
-		{
-			Name:    env.HelpUnstyled,
-			Func:    UnstyledHelpEnabled,
-			Expects: true,
-		},
 	}
 
 	for _, c := range cases {